Media Research, Forecasts & Analysis

6 Nov 2026 · Media · Forecast· NEW

Australia Advertising Expenditure Forecast 2026

: We forecast the Australian total advertising market to grow at a 4.0% CAGR over the next five years, stabilised after a period of pandemic and post-pandemic disruption. Overall, the momentum of digital categories like search will be blunted by technological disruption. 'Traditional' media will impr…

4 June 2026 · Media · Forecast

Australia Advertising Expenditure Update

: We forecast the total advertising market to grow at a 3.6% CAGR over the next five years, stabilised after a period of pandemic and post-pandemic disruption. Overall, the momentum of digital will be blunted by technological disruption. The beneficiaries are the ‘traditional’ media who will improve…

4 Nov 2025 · Media · Forecast

Australia Advertising Expenditure Forecast 2025

: Venture Insight’s forecast for total advertising spending from FY25 to FY30 predicts a 3.6% compound annual growth rate (CAGR) to reach $27.844 billion in FY30. Television ad spending is expected to grow at 1.6% CAGR, with BVOD gains offsetting broadcast declines. Newspapers and magazines will see…

16 July 2025 · Telecom · Forecast

Australia Video Entertainment Outlook 2025

: This report analyzes the evolving landscape of the Australian video entertainment market, providing detailed revenue and subscriber forecasts from FY24 to FY29. It examines the shift from traditional broadcast and physical media toward SVOD and digital platforms. The analysis covers key segments in…

17 Oct 2024 · Media · Forecast

Australia Advertising Expenditure Forecast 2024

: This report forecasts total Australian advertising spending from FY24 to FY29, predicting a 3.7% compound annual growth rate (CAGR) to reach $26.2 billion. Despite a decline in FY24, spending remains 32% higher than pre-pandemic levels. The analysis covers video, audio, physical print, out-of-home…

17 Oct 2024 · Media · Forecast

Australia Advertising Expenditure Forecast 2024

: This report forecasts total Australian advertising spending from FY24 to FY29, predicting a 3.7% compound annual growth rate (CAGR) to reach $26,212 million. While FY24 saw a slight decline, total spending remains 32% higher than pre-pandemic levels. The analysis details a shift in budget shares, w…

14 June 2024 · Media · Forecast

Australian music streaming market

: This report forecasts the Australian music streaming industry’s online revenues. The market, once fragmented, is now dominated by Spotify, Apple Music, Amazon Music, and YouTube Music. With maturing subscription growth, major operators have increased prices, sustaining revenue expansion. Between FY…

30 May 2024 · Media · Forecast

Radio industry online advertising

: This report projects that by FY28 the radio industry will generate $189 million in online revenues, evenly split between streaming and podcast ads. While traditional radio remains pivotal, music streaming and podcasting are reshaping the competitive landscape, especially among younger demographics.…

30 May 2024 · Media · Forecast

Australian radio industry online advertising

: This report projects that by FY28 the Australian radio industry will generate $189 million in online revenues, evenly split between streaming and podcast ads. While traditional radio remains pivotal, music streaming and podcasting are reshaping the competitive landscape, especially among younger de…

1 June 2016 · Media · Forecast

Australian Entertainment and Media 2016 - 2020: Free-to-air television

: This report analyses the Australian free-to-air (FTA) television market, forecasting a decline in advertising revenue from $3,789 million in 2015 to $3,610 million by 2020. The analysis explores the impact of digital disruption, the rise of second-screen usage, and the escalating costs of sports br…