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Digital Economy Research, Forecasts & Analysis

Macro-level analysis of how digital technology impacts markets, society, and global GDP.

1 analyst coveringLatest publication:June 2026

Coverage in Digital Economy

Digital Economy analysts

4 June 2026 · Media · Forecast

Australia Advertising Expenditure Forecast 2026

We forecast the total advertising market to grow at a 3.6% CAGR over the next five years, stabilised after a period of pandemic and post-pandemic disruption. Overall, the momentum of digital will be blunted by technological disruption. The beneficiaries are the ‘traditional’ media who will improve…

30 Apr 2026 · Enterprise ICT · Report· Free

Microsoft’s $25B Australian Investment: Avoiding AI’s Technology Lock-In

This report analyses the strategic logic of Microsoft’s Australian expansion, the financial necessity of future price hikes, the resulting risks of a global AI oligopoly, and the specific steps Australian firms must take to manage their exposure to this emerging dependency.

2 Apr 2026 · Enterprise ICT · Report· Free

Datagrid’s NZ Data Centre Moves to Implementation - ANZ Becomes Key Node in Global Digital Infrastructure

This report analyses the strategic development of Datagrid’s hyperscale data centre in Southland, New Zealand, and the associated Tasman Ring subsea cable network. It explores how the project leverages New Zealand’s renewable energy and cool climate to create a globally competitive 'AI Factory.' Th…

31 Mar 2026 · Digital Platforms · Report· Free

US Verdicts Hit Meta and YouTube - Implications for ANZ Social Media Regulation

This report analyzes the impact of landmark March 2026 US jury verdicts against Meta and YouTube on social media regulation in Australia and New Zealand. It explores how findings of negligent design and executive knowledge of harm provide a legal foundation for Australia's under-16 social media ban…

27 Mar 2026 · Telecom · Report· Free

Telstra’s Mobile Price Hikes a Bitter Pill - For A Healthier Industry

This report analyses the 2024–2026 surge in Australian mobile pricing, led by Telstra’s May 2026 adjustments. It explores competitive responses, the strategic role of sub-brands like Boost and amaysim, and the fiscal imperative of price increases to sustain infrastructure investment amidst rising c…

6 Feb 2026 · Enterprise ICT · Report· Free

The Seat is Dead - Investors and IT Service Firms Prepare for a Post-SaaS World

The February 2026 collapse of the ASX Information Technology (XIJ) sector marks a structural pivot in the Australasian TMT landscape. Driven by a "confidence compression" in seat-based revenue models, market darlings like Xero and WiseTech have experienced historic de-valuations as artificial intel…

4 Nov 2025 · Media · Forecast

Australia Advertising Expenditure Forecast 2025

Venture Insight’s forecast for total advertising spending from FY25 to FY30 predicts a 3.6% compound annual growth rate (CAGR) to reach $27.844 billion in FY30. Television ad spending is expected to grow at 1.6% CAGR, with BVOD gains offsetting broadcast declines. Newspapers and magazines will see…

31 Oct 2025 · Media · Brief

Ad market growth holds up as the AI shift helps ‘traditional’ media

Next week, we will publish our subscriber-only annual advertising market forecast, analysing trends in the TV, radio, print, outdoor, cinema and digital segments out to 2030. This free brief provides a preview of some of the key results. The biggest change is the decline of Google search under pres…

9 Oct 2025 · Media · Report

Social media decline will open new opportunities for digital audio and TV

The Financial Times recently reported survey data across developed nations showing a significant decline in time spent on social media since 2022 (with the exception of the United States). This is consistent with our own observations over the last year - that the value of social media participation…

12 Sept 2025 · Media · Report

SUBMISSION on the Interim Report of the “Harnessing data and digital technology” inquiry: Promoting microeconomic reform for a sustainable AI ecosystem

The Productivity Commission's Interim Report on "Harnessing data and digital technology" floated a proposal to create a Text and Data Mining (TDM) exception to copyright law to fuel AI development.

5 Sept 2025 · Digital Platforms · Brief

Consumerisation brings regulation risk for the AI industry

This report analyses the rapid consumerisation of AI tools, which have amassed an estimated 1.8 billion users in just 2.5 years. As engagement shifts from professional utility to emotional companionship, the industry faces significant psychological and regulatory risks. With ChatGPT projected to re…
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