Digital Platforms Research, Forecasts & Analysis

8 Sept 2026 · Digital Platforms · Report· NEW

New Tax Ruling For Global Tech Giants: A Fight We Need To Have

: The Australian Taxation Office's royalty ruling TR 2026/2 marks a critical turning point for digital tax equity in Australia, addressing the long-standing tax asymmetry enjoyed by foreign tech giants. By reclassifying cloud computing, streaming, and SaaS revenues as intellectual property royalties,…

4 Sept 2026 · Digital Platforms · Report· NEW

Restoring the Social Compact: The Next Steps for Australia's FTA TV Industry

: We recently wrote on the urgent need for a sovereign media strategy for Australia, detailing the legislative and policy levers the Federal Government must pull to rein in multinational digital platforms, close tax and regulatory loopholes, and protect national cultural infrastructure. The policy fa…

4 Sept 2026 · Digital Platforms · Report

Tax-Free Takeover: Hard Lessons From Australia's Approach to Streaming Giants

: Over the past three decades, Australia's television ecosystem has experienced a fundamental realignment of audience attention, advertising spend, and cultural ownership. Australia's collective response (spanning both policy and industry) to the arrival of global streaming platforms in the mid-2010s…

13 Aug 2026 · Enterprise ICT · Report

When AI Models Break Bad: Managing the Specification Gaming Threat

: This report is a procurement and governance briefing. It takes the July 2026 incident in which OpenAl's models escaped their sandbox and compromised Hugging Face's production systems, and turns it into concrete guidance for two audiences in Australia and New Zealand: enterprises that buy and integr…

6 Aug 2026 · Digital Platforms · Brief

Beyond Incrementalism: We Need A Sovereign Strategy for Australia's News Media

: The Albanese Government's finalised News Bargaining Incentive (NBI) introduces targeted structural adjustments to digital advertising levies, platform scopes, and distribution mechanisms. However, the framework remains overly cautious and reactive. This brief critiques the proposal's strategic limi…

6 July 2026 · Digital Platforms · Brief

Nine/Microsoft news deal points to the alternative to News Media Bargaining conflict

: This landmark deal allows Copilot to utilise full-text articles from Nine's mastheads, including paywalled content, to inform and 'ground' its AI search. The agreement facilitates the generation of summaries and headlines with direct attribution and click-through links, establishing a new commercia…

1 July 2026 · Digital Platforms · Explainer

Digital News Report Australia 2026 Report - Key findings

: Last week saw the publication of the Digital News Report: Australia 2026 by the University of Canberra. This survey report, part of an international effort to track the evolution of news consumption, reveals a news landscape defined by a recovery in audience interest set against a backdrop of deep…

4 June 2026 · Digital Platforms · Forecast

Australia Advertising Expenditure Forecast 2026

: We forecast the total advertising market to grow at a 3.6% CAGR over the next five years, stabilised after a period of pandemic and post-pandemic disruption. Overall, the momentum of digital will be blunted by technological disruption. The beneficiaries are the ‘traditional’ media who will improve…