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Total ad spend to grow at 4.0% CAGR to $31,426 million by FY31, as OOH and digital video take share and AI erodes search
David Kennedy · Venture InsightsPeriod: FY2026-3113 min read
Last updated
Total Australian advertising spend forecast for FY31
Total Australian ad spend CAGR, FY26/31
We forecast the Australian total advertising market to grow at a 4.0% CAGR over the next five years, stabilised after a period of pandemic and post-pandemic disruption. Overall, the momentum of some digital categories like search will be blunted by technological disruption. 'Traditional' media will improve their competitiveness against the digital display segment in the medium term by growing their own digital offerings, but this is taking time.
19 figures & data tables inside
Charts, tables, and data visualisations
Figure 1. Australian Forecast GDP growth to FY29table
Figure 2. Australian Advertising Forecast to FY31 ($m)stacked_bar
Figure 3. Australian Advertising Forecast to FY31 ($m)table
Figure 4. Subsector Split Of Australian Digital Advertising (% share, FY26 vs FY31)stacked_bar
Figure 5. Subsector Split Of Australian Digital Advertising ($m)table
Figure 6. Video/Non-video Split of Australian Display Advertising (% share, FY26 vs FY31)stacked_bar
Figure 7. Video/Non-video Split of Australian Display Advertising ($m)table
Figure 8. Share of TV set viewing, June half 2026pie_chart
Figure 9. Australian Television Advertising Forecast to FY31 ($m)stacked_bar
Figure 10. Australian Television Advertising Forecast to FY31 ($m)table
Figure 11. Australian Radio Advertising Forecast to FY31 ($m)stacked_bar
Figure 12. Australian Radio Advertising Forecast to FY31 ($m)table
Figure 13. Australian Print Advertising Forecast to FY31 ($m)stacked_bar
Figure 14. Australian Print Advertising Forecast to FY31 ($m)table
Figure 15. Australian Cinema Advertising Forecast to FY31 ($m)bar_chart
Figure 16. Australian Cinema Advertising Forecast to FY31 ($m)table
Figure 17. Australian Out-Of-Home Advertising Forecast to FY31 ($m)bar_chart
Figure 18. Australian Out-Of-Home Advertising Forecast to FY31 ($m)table
Figure 19. Sources by Sectortable
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12-section deep analysis · 19 figures & charts · stakeholder implications · PDF download
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