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Total advertising expenditure is forecast to grow at a 3.6% CAGR through FY31, driven by OOH and digital video display.
David Kennedy · Venture InsightsPeriod: FY26-FY3112 min read
Last updated
Forecast CAGR for total advertising market growth over the next five years
Total forecast Australian advertising expenditure in FY31
We forecast the total advertising market to grow at a 3.6% CAGR over the next five years, stabilised after a period of pandemic and post-pandemic disruption. Overall, the momentum of digital will be blunted by technological disruption. The beneficiaries are the ‘traditional’ media who will improve their competitiveness against the digital display segment in the medium term by growing their own digital offerings.
20 figures& data tables inside
Charts, tables, and data visualisations
Figure 1. Australian Forecast GDP growth to FY28table
Figure 2. Australian Advertising Forecast to FY31 ($m), graphstacked_bar
Figure 3. Australian Advertising Forecast to FY31 ($m), tabletable
Figure 4. Subsector Split Of Australian Digital Advertising ($m), graphpie_chart
Figure 5. Subsector Split Of Australian Digital Advertising ($m), tabletable
Figure 6. Video/Non-video Split of Australian Display Advertising, graphpie_chart
Figure 7. Video/Non-video Split of Australian Display Advertising, tabletable
Figure 8. Share of TV set viewing, Q4 2025pie_chart
Figure 9. Australian Television Advertising Forecast to FY31 ($m), graphstacked_bar
Figure 10. Australian Television Advertising Forecast to FY31 ($m), tabletable
Figure 11. Australian Radio Advertising Forecast to FY31 ($m), graphstacked_bar
Figure 12. Australian Radio Advertising Forecast to FY31 ($m), tabletable
Figure 13. Australian Print Advertising Forecast to FY31 ($m), graphstacked_bar
Figure 14. Australian Print Advertising Forecast to FY31 ($m), tabletable
Figure 15. Australian Cinema Advertising Forecast to FY31 ($m), graphbar_chart
Figure 16. Australian Cinema Advertising Forecast to FY31 ($m), tabletable
Figure 17. Australian Out-Of-Home Advertising Forecast to FY31 ($m), graphbar_chart
Figure 18. Australian Out-Of-Home Advertising Forecast to FY31 ($m), tabletable
Figure 20. Sources by Sectortable
Figure 19. Unplaced image (p.14)diagram
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12-section deep analysis · 20 figures & charts · stakeholder implications · PDF download
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