Digital Economy Research, Forecasts & Analysis

Australia Advertising Expenditure Forecast 2026

: We forecast the total advertising market to grow at a 3.6% CAGR over the next five years, stabilised after a period of pandemic and post-pandemic disruption. Overall, the momentum of digital will be blunted by technological disruption. The beneficiaries are the ‘traditional’ media who will improve…

Australia Advertising Expenditure Forecast 2025

: Venture Insight’s forecast for total advertising spending from FY25 to FY30 predicts a 3.6% compound annual growth rate (CAGR) to reach $27.844 billion in FY30. Television ad spending is expected to grow at 1.6% CAGR, with BVOD gains offsetting broadcast declines. Newspapers and magazines will see…