What is the overall growth trajectory for the Australian advertising market over the next five years?

The total market is projected to reach $27.844 billion by FY30, representing a steady 3.6% compound annual growth rate. While the headline growth is moderate, significant value shifts are occurring between traditional and digital sub-sectors.

Which specific advertising segment offers the highest growth potential?

Out-of-Home (OOH) is the market's standout performer, forecast to grow at an 8.5% CAGR through FY30. This expansion is almost entirely driven by the aggressive digitalization of physical assets and inventory.

How is the rise of generative AI affecting search engine revenues?

Search revenue growth is effectively stalling, with a forecast CAGR of just 0.4%. AI agents like Google Gemini are fundamentally altering user behavior, reducing traditional click-through rates and forcing a pivot in digital marketing spend.

Are traditional broadcasters and radio stations successfully migrating to digital?

Transition performance is mixed; BVOD is growing at 15.3% to offset a 1.5% decline in broadcast TV, while online audio and podcasts are surging at 20.3%. These digital gains are critical, as they support a total radio CAGR of 3.9% and keep total TV growth positive at 1.6%.

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Australia Advertising Expenditure Forecast 2025

Total advertising expenditure will grow at a 3.6% CAGR through FY30, driven by OOH and digital video despite AI search disruption.

David Kennedy · Venture Insights4 November 2025Period: FY25-FY3012 min read

3.6%↑

Forecast total advertising market CAGR from FY25 to FY30

$27.844B↑

Total projected Australian advertising expenditure in FY30

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Abstract

Venture Insight’s forecast for total advertising spending from FY25 to FY30 predicts a 3.6% compound annual growth rate (CAGR) to reach $27.844 billion in FY30. Television ad spending is expected to grow at 1.6% CAGR, with BVOD gains offsetting broadcast declines. Newspapers and magazines will see stability with 1.1% CAGR revenue growth. Radio is projected to grow at 3.9% CAGR, driven by online audio. Cinema advertising will improve at 2.2% CAGR. Outdoor/OOH will lead growth at 8.5 % CAGR. Digital display will grow at 7.2%, while classifieds will enjoy a moderate 2.5% growth. Digital search revenue growth will flatten to reach 0.4% CAGR, while total digital advertising will grow at 3.6% CAGR.

Key Takeaways

Total Australian advertising spend is forecast to reach $27.844 billion by FY30, representing a 3.6% CAGR.
Out-of-Home (OOH) is the standout performer with a projected 8.5% CAGR driven by increased digitalisation.
Digital search growth will flatten to a 0.4% CAGR as AI agents like Google Gemini reduce traditional click-throughs.

Australia Advertising Expenditure Forecast 2025

Abstract

Key Takeaways

What's Inside

Methodology & Definitions

Economic growth

Advertising growth - the big picture

Digital

Television and BVOD

Radio and online audio

Print

Cinema

Out-Of-Home (OOH)

Frequently Asked Questions

Abstract

Key Takeaways

What's Inside

Methodology & Definitions

Economic growth

Advertising growth - the big picture

Digital

Television and BVOD

Radio and online audio

Print

Cinema

Out-Of-Home (OOH)

Frequently Asked Questions

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