Telstra Air – here, there and everywhere

This report analyses the launch of Telstra Air and its implications for the Australian telecommunications landscape. Telstra is investing $100m over five years to deploy approximately 8,000 public WiFi hotspots, augmented by 2 million Fon Community Hotspots. The strategy aims to alleviate mobile network capacity constraints, where traffic is forecast to grow at a 40% CAGR through 2019. By integrating WiFi into its core network strategy, Telstra seeks to drive customer retention and create new revenue streams through location-based services and IoT opportunities.