Question 1

Is mobile video consumption reaching a saturation point in New Zealand?

Accepted Answer

Mobile video has become a daily utility for 28% of New Zealanders, while the segment of the population that never watches mobile video has contracted significantly. Network improvements have kept pace with this demand, as 65% of users now report satisfaction with mobile load times and buffering, up from 59% in early 2020.

Question 2

Can we actually charge a premium for 5G, or is it just a commodity upgrade?

Accepted Answer

Direct monetization opportunities exist in high-value niches, with 21% of sports fans and 20% of mobile gamers expressing a willingness to pay more for 5G-enhanced experiences. Telcos can leverage this demand to drive ARPU growth beyond standard data tiering.

Question 3

How effective is content bundling as a customer acquisition tool?

Accepted Answer

Bundling remains a potent competitive lever, particularly in the sports vertical where 29% of fans are willing to switch mobile providers to access integrated content. This provides a clear pathway for telcos to capture market share from incumbents through strategic media partnerships.

Question 4

What is the scale of the mobile gaming opportunity for network operators?

Accepted Answer

Half of all New Zealanders now use their mobile devices for gaming, creating a massive addressable market for low-latency services. While 75% of these users currently play puzzle games, the 20% of gamers willing to pay for 5G performance represent the primary target for high-margin gaming-as-a-service offerings.

Venture Insights NZ survey 2021: Mobile media use and telco opportunity grow

Abstract

Key Takeaways

Frequently Asked Questions

Abstract

Key Takeaways

Frequently Asked Questions

Unlock the full report

Free

Lite

Team