Question 1

Is the shift to remote work a permanent structural change or a temporary lockdown spike?

Accepted Answer

Working from home remains a permanent fixture of the New Zealand labor market, with 52% of respondents still working remotely in October compared to a pre-pandemic baseline of 28%. This sustained behavior is driving a migration to higher-tier connectivity, as 13% of consumers had upgraded their broadband plans by October.

Question 2

What is the current market penetration for high-speed fibre and unlimited data?

Accepted Answer

Fibre has become the primary access technology for 65% of New Zealand consumers. This infrastructure shift is matched by a move toward unmetered consumption, with 69% of the market now utilizing unlimited data plans to support increased professional and essential service requirements.

Question 3

Are digital services like telehealth and e-commerce maintaining their pandemic-era gains?

Accepted Answer

Telehealth usage has stabilized at 40%, representing a significant and permanent increase from the 24% recorded prior to COVID-19. Similarly, 71% of consumers are now active online shoppers, with the number of regular shoppers increasing by 6% in the six months leading to October.

Question 4

How active are consumers in switching or upgrading their internet services?

Accepted Answer

Consumer intent to optimize connectivity has accelerated significantly, with the proportion of users upgrading their broadband rising from 5% in April to 13% by October. This trend is underpinned by the 65% of households now on fibre, as users prioritize bandwidth for remote work and digital services.

New Zealand Consumer Broadband Behaviour Survey - Round 2

Abstract

Key Takeaways

Frequently Asked Questions

Abstract

Key Takeaways

Frequently Asked Questions

Unlock the full report

Free

Lite

Team