Question 1

What is the overall growth outlook for the New Zealand business mobile market?

Accepted Answer

The market is projected to reach $998 million by FY28, reflecting a 2.0% CAGR. While FY24 was slower than anticipated, a significant recovery is expected in FY26, driven by handheld services and a surge in IoT connectivity.

Question 2

Which specific product categories are driving revenue growth?

Accepted Answer

IoT connectivity is the fastest-growing segment with a 9.2% CAGR through FY28. In contrast, mobile hardware revenue is contracting at a -0.5% CAGR as businesses extend device lifecycles and shift toward BYOD policies.

Question 3

How does the competitive landscape look between the major providers?

Accepted Answer

Spark maintains a dominant position with a 53% share of total B2B revenue. However, 2degrees has established a strong foothold in the SMB segment, where 40% of businesses nominate them as their primary provider.

Question 4

Should we focus our sales efforts on small businesses or large enterprises?

Accepted Answer

The enterprise segment is the more lucrative target, growing at a 2.6% CAGR compared to 1.5% for SMBs. This disparity is fueled by higher digital maturity and the 92% of managed mobility users who intend to increase their spending.

New Zealand B2B Mobility Forecast 2024

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