New Zealand B2B Mobility Forecast 2024

Market returns to growth driven by mobile handheld services and IoT connectivity despite near-term economic headwinds.

David Kennedy · Venture Insights30 July 2024Period: FY248 min read

$998 million↑

Total B2B mobile services retail market revenue in New Zealand (FY28)

9.2%↑

CAGR for IoT connectivity revenue (FY23-FY28)

Locked

+2more stats

Companies covered:

Abstract

Total B2B mobile services retail market in New Zealand (business and enterprise) will grow at +2.0% CAGR over FY23/28 to reach $998 million as the market returns to growth following a slower than expected FY24. This will be offset by faster growth in FY26 than we expected in our last forecast. Revenue is expected to grow across most mobile product lines, but with the strongest performance in mobile handheld services and IoT connectivity.

Key Takeaways

The New Zealand B2B mobile market will reach $998 million by FY28, recovering from a slow FY24 to achieve a 2.0% CAGR.
IoT connectivity is the fastest-growing product category with a 9.2% CAGR, though it remains a smaller revenue contributor than handheld services.
Spark maintains a dominant 53% revenue share, while 2degrees holds a 40% share of customers as the 'main provider' in the SMB segment.

Create a free account to keep reading

stakeholder implications · PDF download

Frequently Asked Questions

The market is projected to reach $998 million by FY28, reflecting a 2.0% CAGR. While FY24 was slower than anticipated, a significant recovery is expected in FY26, driven by handheld services and a surge in IoT connectivity.

IoT connectivity is the fastest-growing segment with a 9.2% CAGR through FY28. In contrast, mobile hardware revenue is contracting at a -0.5% CAGR as businesses extend device lifecycles and shift toward BYOD policies.

Spark maintains a dominant position with a 53% share of total B2B revenue. However, 2degrees has established a strong foothold in the SMB segment, where 40% of businesses nominate them as their primary provider.

The enterprise segment is the more lucrative target, growing at a 2.6% CAGR compared to 1.5% for SMBs. This disparity is fueled by higher digital maturity and the 92% of managed mobility users who intend to increase their spending.

New Zealand B2B Mobility Forecast 2024

Abstract

Key Takeaways

Frequently Asked Questions

Unlock the full report

Free

Lite

Team