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Analysis of the Australian telco market as 5G and TPG's entry drive a potential 35% shift to wireless broadband by 2025.
Nigel Pugh · Venture InsightsPeriod: March 20188 min read
Last updated
Fixed broadband households at risk of switching to mobile
Fixed broadband respondents using less than 200GB per month
This report analyzes the growing risk of fixed-mobile substitution in the Australian broadband market, driven by the upcoming availability of 5G and TPG’s entry as a mobile network operator. Survey data indicates that 30% of fixed broadband households are at risk of switching to mobile, particularly those with monthly data usage under 200GB. The analysis forecasts market share shifts and ARPU compression as operators adjust to aggressive pricing and changing consumer viewing habits on mobile devices.
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