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Telcos adapt to shifting data patterns as 23% of WFH users consider upgrades amid an inevitable economic downturn.
Nitish Kumar, PhD · Venture InsightsPeriod: April 20204 min read
Last updated
Increase in Zoom usage (Week ending 16 March 2020)
Respondents citing price as the main reason to change provider
This report analyzes the impact of COVID-19 on the Australian fixed broadband market, highlighting a massive shift toward working from home (WFH). While data traffic has surged—with Zoom usage up 1211% in a single week—telcos face significant revenue headwinds. Voluntary data increases and a looming economic downturn are expected to drive consumer churn toward cheaper plans, putting sustained pressure on Average Revenue Per User (ARPU) despite the increased reliance on residential networks.
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