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Economic downturn and WFH shifts will pressure retail ARPUs while accelerating consumer migration toward budget MVNO providers.
Nitish Kumar, PhD · Venture InsightsPeriod: April 20206 min read
Last updated
Respondents considering moving to 5G mobile (March 2020)
Switchers looking to move to MVNOs/Resellers
This report analyzes the immediate and long-term impacts of COVID-19 on the Australian mobile market, focusing on ARPU pressure and 5G adoption. Consumer interest in 5G has declined to 43% in 2020, down from 52% in 2019, as price remains the primary purchasing factor for 91% of respondents. The shift toward WFH has spiked mobile call volumes and data usage, yet voluntary data bonuses from major telcos mean these traffic increases will not translate into immediate revenue gains.
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