Question 1

How significant is the growth opportunity in the Australian gaming sector?

Accepted Answer

The Australian gaming market reached A$4bn in 2018, expanding at a rapid 25% year-on-year. Mobile gaming is a primary engine of this growth, generating A$1.2bn in revenue as the market transitions to a mobile-first landscape.

Question 2

Is mobile gaming engagement high enough to justify infrastructure investment?

Accepted Answer

Engagement is robust and increasing, with 66% of global consumers now playing games on their smartphones. In Australia, 75% of gamers report spending the same or more time on mobile gaming than they did a year ago, indicating a durable shift in consumer behavior.

Question 3

Can 5G connectivity command a price premium among gamers?

Accepted Answer

Approximately 30% of Australian gamers are willing to pay more for 5G services to ensure high-performance experiences. This demand is driven by the transition to cloud-based delivery models which require the low latency provided by 5G infrastructure.

Question 4

Are gamers open to receiving services from non-traditional providers like telcos?

Accepted Answer

There is a significant opening for new market entrants, as 72% of gamers in the US, UK, China, and Japan are willing to play games provided by non-traditional companies. This provides a strategic opportunity to capture a share of the 89% of gamers who already make in-game purchases.

Global & Australian gaming market trends – mobile, cloud and 5G to drive growth

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