Australian Consumer Telco Pricing – Q4 FY24 Update

Australian telcos adjust NBN and mobile pricing in Q4 FY24, with Telstra and Optus leading significant retail increases.

Heath Gibson · Executive Manager – Industry Intelligence and Insights at NBN Australia22 July 2024Period: Q4 FY248 min read

4.8%↑

Maximum Telstra Postpaid Price Increase (August 2024)

$20→

Maximum monthly discount for TPG on-net plans vs NBN

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Abstract

In the dynamic consumer telecommunications market, especially for prepaid mobile services, Q4 FY24 saw frequent price and promotion changes. Major providers like Optus (postpaid), Vodafone, and Lebara (prepaid) adjusted their offers significantly. TPG made notable alterations in the broadband sector, while other providers aligned their NBN pricing with NBN Co’s updates. Vodafone also reduced bundling discounts. This report, based on late June 2024 data, captures these developments. Updates since then, such as NBN pricing adjustments and Telstra’s mobile price increases, have been integrated into the analysis, reflecting the market’s ongoing evolution.

Key Takeaways

Telstra is ending its annual CPI-linked price increase cycle, implementing above-inflation rises of 4.2% to 4.8% across postpaid and prepaid plans.
TPG is aggressively targeting NBN market share by pricing its Vision Networks on-net plans at a $10-$20 monthly discount compared to NBN equivalents.
NBN retail pricing is experiencing compression, with high-end 'Ultrafast' plans dropping by up to $25 while entry-level 'Basic' plans see price hikes.

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Frequently Asked Questions

Telstra has initiated above-CPI price increases across its mobile portfolio, with postpaid plans rising by up to 4.8% in August 2024. Optus has followed this trend, implementing a 6.1% price hike on its $52 plan to maintain margins amidst rising operational costs.

TPG is aggressively utilizing its Vision Networks infrastructure to undercut NBN pricing by $10 to $20 per month. This pricing strategy is a direct response to the 21,000 subscriber losses Vision Networks experienced during CY2023.

Retailers are passing through NBN Co’s FY25 wholesale adjustments, leading to significant price compression in the premium segment. Vodafone has already reduced its Ultrafast NBN retail pricing by up to $25 per month to remain competitive against emerging Fixed Wireless Access alternatives.

Australian Consumer Telco Pricing – Q4 FY24 Update

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