Question 1

What is the primary driver for mobile plan selection in the current market?

Accepted Answer

Network performance and speed have reached parity with price, with 91% of consumers now rating these as critical decision factors. While 35% of switchers still move for lower prices, the overall market is prioritizing connectivity quality over pure cost savings.

Question 2

Are consumers willing to accept higher monthly bills?

Accepted Answer

Willingness to pay is increasing, with 22% of consumers now expecting to pay more for mobile services, nearly double the 13% recorded last year. This trend is supported by the fact that 40% of 5G users are already paying a premium for their high-speed service.

Question 3

How is 5G adoption impacting revenue?

Accepted Answer

5G is a proven driver for ARPU growth, as 40% of current 5G adopters have migrated to higher-priced plans. With 38% of the population already owning 5G-capable devices, there is significant immediate opportunity to upsell the remaining 62% of the market.

Question 4

Which operators are winning the battle for customers who switch?

Accepted Answer

Telstra has regained a dominant competitive position, capturing 27% of all potential switchers as the market shifts toward network quality. In contrast, independent MVNOs face a crisis of loyalty, with 35% of their customers planning to churn.

Question 5

Is the demand for unlimited data still growing?

Accepted Answer

The market is rapidly moving toward data abundance, with 36% of respondents already on unlimited plans. Growth will continue in the short term as an additional 19% of the market plans to migrate to unlimited tiers soon.

Venture Insights AU survey 2022: Consumer Mobile Preferences

Abstract

Key Takeaways

Frequently Asked Questions

Abstract

Key Takeaways

Frequently Asked Questions

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