ANZ B2B ICT Decision Makers Survey 2024

ANZ businesses prioritise cost-cutting and cybersecurity as economic confidence dips and hybrid work persists in 2024.

David Kennedy · Venture Insights7 May 2024Period: FY2412 min read

9.0%↑

Intended net change in Cybersecurity spending for Large businesses

49%→

NZ small businesses citing reducing costs as a priority

Locked

Companies covered:

Abstract

This report analyses the 2024 ANZ B2B ICT Decision Makers Survey, revealing a shift toward fundamental priorities like cost-cutting and cybersecurity. With business confidence weakening in both Australia and New Zealand, 49% of NZ small businesses now cite reducing costs as a top priority. The report explores digital maturity, the persistence of hybrid work models, and the growing importance of ESG factors for large enterprises, while forecasting that cybersecurity will see the highest growth rate in ICT spending over the next year.

Key Takeaways

Business confidence has dipped in early 2024, leading small and medium enterprises to rank cost-cutting as their primary business priority.
Cybersecurity is the top growth area for ICT budgets, with large enterprises expecting a 9.0% increase in spending over the next 12 months.
Hybrid work is now a permanent fixture, with over 60% of Australian respondents reporting that more than half their workforce can work remotely.

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Frequently Asked Questions

Cybersecurity is the primary growth engine for ICT budgets, with large enterprises projecting a 9.0% net increase in spending. This shift indicates a strategic pivot toward defensive infrastructure as broader business confidence softens in early 2024.

Small businesses are prioritizing austerity, with 49% of New Zealand small firms identifying cost reduction as their top business priority. This price sensitivity is reflected in mobility selection, where small businesses assign price an importance score of 4.2.

Hybrid work has become a structural fixture of the ANZ labor market, with 64% of large Australian businesses reporting that more than half of their workforce is now remote-capable. This permanent transition continues to drive demand for robust, secure connectivity solutions outside of traditional office hubs.

ESG commitments have emerged as a decisive competitive differentiator, with 33% of large enterprises rating sustainability as a very important factor in provider selection. While price and performance remain the baseline, environmental and social governance is now a top-tier requirement for one-third of the enterprise market.

ANZ B2B ICT Decision Makers Survey 2024

Abstract

Key Takeaways

Frequently Asked Questions

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