Question 1

Is the Australian travel market seeing genuine growth or just a shift in consumer preference?

Accepted Answer

The market is expanding rapidly, with international arrivals growing 11% in 2016, a rate that significantly outpaces global averages. Domestic travel spend has reached A$61bn, supported by government policy and the increased accessibility of digital booking platforms.

Question 2

How dominant is the sharing economy in the current accommodation landscape?

Accepted Answer

Airbnb captured 49% of global room supply growth between 2014 and 2016, representing a massive structural shift away from traditional hotels. The platform's expansion into 'Experiences' and the entry of Google Trips indicate that disruption is moving beyond accommodation into the entire travel value chain.

Question 3

What is the primary driver for mobile-first travel strategies?

Accepted Answer

Smartphone travel bookings grew by 81% year-on-year between 2015 and 2016, making mobile the critical channel for customer acquisition. Operators must leverage geo-fencing and big data to capture 'micro-moments' as consumers increasingly manage their trips in real-time via mobile devices.

Question 4

Which demographic offers the highest growth potential for international services?

Accepted Answer

Baby Boomers are the highest-growth segment, with their international travel volumes increasing by 80% over a five-year period. This demographic requires hyper-personalized service delivery and high-quality customer data to meet their increasing expectations for seamless travel experiences.

Disruption in Travel: The next step in customer experience

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Abstract

Key Takeaways

Frequently Asked Questions

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