The Wireless Threat to Fixed Broadband Services

Rising mobile data caps and 5G network launches threaten fixed broadband dominance as 15.2% of homes go wireless-only.

Venture Insights · Venture Insights1 January 2018Period: January 20182 min read

Last updated 10 June 2026

30%→

Fixed broadband households at risk of switching to wireless

15.2%→

Surveyed households using wireless-only broadband access

Locked

Companies covered:NBNACMAACCCTPG

Abstract

This report analyses the increasing threat of mobile substitution to fixed broadband services in Australia. Based on recent consumer survey data, it identifies that 30% of fixed broadband households are considering a switch to wireless alternatives, driven by improved mobile technology and dissatisfaction with NBN service quality. The analysis explores the drivers and inhibitors of this shift, highlighting the impact of upcoming 5G networks and new market entrants like TPG on the competitive landscape.

Key Takeaways

30% of fixed broadband households are currently at risk of migrating to wireless-only solutions.
Wireless-only access has already captured 15.2% of the surveyed household market.
Dissatisfaction with NBN service quality is a primary driver for consumers considering mobile substitution.

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Frequently Asked Questions

Recent data indicates that 30% of fixed broadband households are currently considering a switch to wireless alternatives. This significant portion of the market is primarily motivated by dissatisfaction with NBN service quality and the increasing performance of mobile technology.

Wireless-only broadband access now accounts for 15.2% of surveyed households. This segment is comprised of 6.4% using mobile broadband (3G/4G) and 8.8% utilizing Fixed Wireless or Satellite services.

Competitive pressure is expected to grow as 5G networks expand and new entrants like TPG disrupt the market. With 30% of households already evaluating a move away from fixed lines, the transition is likely to accelerate unless fixed-line providers resolve persistent quality issues.

The Wireless Threat to Fixed Broadband Services

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