Venture Insights survey 2021: Consumer interest in mobile media and mobile gaming stable at pre-COVID levels

Consumer interest in mobile media and gaming remains stable at pre-COVID levels with significant 5G upsell opportunities.

David Kennedy · Venture Insights1 April 2021Period: April 20214 min read

Last updated 8 June 2026

35%↑

Australians watching video streaming on mobile daily (2021)

13%↑

Respondents picking Amazon Prime Video as a top 3 service (2021)

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Companies covered:YouTubeNetflixAmazon PrimeFoxtelStanDisneyOptusTelstraKayoTwitch

Abstract

This report analyzes the 2021 consumer survey results regarding mobile media and gaming habits in Australia. It finds that one-third of Australians watch video streaming services on their mobile phones daily, a frequency that has returned to pre-pandemic levels. The data highlights a persistent opportunity for telecommunications providers to upsell 5G services, as 33% of mobile gamers and 36% of sports streamers express a willingness to pay more for enhanced 5G-enabled experiences.

Key Takeaways

Daily mobile video streaming has increased to 35% in 2021 from 30% in 2020, returning to pre-COVID levels.
Amazon Prime Video popularity nearly doubled year-on-year, with 13% of respondents selecting it as a top-three service.
50% of respondents are willing to pay between $11 and $30 per month for their total video streaming services.

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Frequently Asked Questions

Daily mobile video streaming has stabilized at 35%, indicating a return to pre-pandemic frequency. While the surge has leveled off, one-third of the Australian population remains a consistent daily audience for mobile video services.

Specific high-value segments show significant monetization potential for 5G. Approximately 33% of mobile gamers and 36% of sports streamers express a direct willingness to pay more for enhanced 5G-enabled experiences.

Content remains a potent acquisition tool, particularly in the sports vertical. Data indicates that 36% of sports streamers are willing to switch telecommunications providers specifically to access bundled content.

Mobile gaming is a mainstream activity, with 48% of all survey respondents using their phones for gaming. The market is currently dominated by casual engagement, as 65% of these gamers primarily play puzzle titles.

Venture Insights survey 2021: Consumer interest in mobile media and mobile gaming stable at pre-COVID levels

Abstract

Key Takeaways

Frequently Asked Questions

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