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Telstra's Starlink partnership introduces professional installation and voice bundling to challenge nbn's satellite dominance.
Heath Gibson · Executive Manager – Industry Intelligence and Insights at NBN AustraliaPeriod: July 20234 min read
Last updated
Target date for Telstra Starlink retail launch
Data allowance for nbn SkyMuster Plus Premium
This report analyses Telstra's strategic partnership with Starlink, scheduled for commercial launch by the end of 2023. By bundling Low Earth Orbit (LEO) satellite broadband with traditional voice services and professional installation, Telstra aims to lower switching barriers for regional customers. The brief evaluates the competitive pressure on nbn's SkyMuster Plus Premium and highlights the regulatory risks associated with marketing claims, citing recent enforcement actions against One NZ by the New Zealand Commerce Commission.
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