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Telcos must choose between partner and standalone video strategies to offset core service commoditisation.
Dan Blair · Venture InsightsPeriod: July 20158 min read
Last updated
Forecast share of network traffic attributed to video (2019)
Expected growth in network traffic (2014-2019)
This report analyses the strategic intersection of Subscription Video on Demand (SVOD) and the New Zealand telecommunications market. With video expected to constitute over 85% of network traffic by 2019, telcos face a critical choice between acting as video enablers through partnerships or becoming direct content competitors. The analysis evaluates the current landscape for major players including Spark, Vodafone, 2degrees, and CallPlus, highlighting how content rights—particularly sports—and global scale dictate the viability of standalone video offerings.
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