Question 1

Which business segments are most likely to invest in new technology over the next year?

Accepted Answer

Large Australian enterprises are the primary growth driver, with 55% expecting a full recovery to pre-pandemic levels within 12 months. Conversely, the SMB sector remains constrained, with 38% of Australian small businesses prioritizing cost reduction over new digital investments.

Question 2

Which industries currently lead in digital adoption and maturity?

Accepted Answer

The Information Media and Telecommunications (IM&T) sector is the most advanced, recording a digital maturity index of 64%. This maturity is fueled by sustained demand for connectivity tools, contrasting sharply with sectors like agribusiness, where 31% of respondents expect further business decline.

Question 3

What specific operational goals are driving enterprise technology spend?

Accepted Answer

Enterprises in Australia and New Zealand are prioritizing operational efficiency and productivity over aggressive expansion. A significant 17% of organizations are specifically targeting sensor-based data collection to automate and optimize their operations within the next year.

Question 4

How much do these organizations rely on external partners for their digital strategy?

Accepted Answer

Reliance on third-party expertise is high, with 67% of organizations engaging external providers for their primary digital projects. This trend is particularly relevant for the 45% of survey respondents who are CEOs or Owners and require turnkey solutions to drive business resilience.

B2B Survey: Business Sentiment and Digital Priorities

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