Australian Consumer Telco Pricing – Q2 FY24 Update

RSPs rebalance nbn portfolios following SAU approval, with Telstra and TPG aggressively targeting high-speed market share.

Heath Gibson · Executive Manager – Industry Intelligence and Insights at NBN Australia29 January 2024Period: Q2 FY244 min read

$12→

nbn basic voice and data bundle wholesale price (12/1 Mbps)

$55→

Wholesale price cap for nbn speed tiers below 100Mbps (FY24)

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Abstract

This report analyzes the shift in Australian consumer telco pricing during Q2 FY24, driven by the implementation of nbn's new wholesale pricing under the Special Access Undertaking (SAU). Key findings include a narrowing price spread where low-speed plans (50 Mbps or less) increased by $5-$6 per month, while high-speed tiers saw price reductions of up to $20. The brief also examines tactical promotional shifts in the prepaid and postpaid mobile markets, highlighting Optus's pricing stability despite inflationary pressures.

Key Takeaways

nbn pricing has rebalanced with entry-level plans (50Mbps and below) increasing by $5-$6 per month while high-speed tiers saw cuts of up to $20.
Telstra is aggressively targeting the high-speed segment with increased promotional discounts to improve its sub-20% market share in that category.
TPG is defending its subscriber base with significant sign-up credits of up to $250 after losing 65,000 nbn subscribers in the first half of 2023.

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Frequently Asked Questions

The new Special Access Undertaking has forced a market rebalancing where entry-level plans up to 50Mbps have increased by $5-$6 per month. In contrast, high-speed tiers are now more commercially viable for retailers following wholesale price reductions of up to $20.

Telstra is utilizing deep promotional discounts to improve its current sub-20% market share in high-speed tiers. TPG is also competing aggressively, offering sign-up credits of up to $250 to recover from a loss of 65,000 nbn subscribers in the first half of 2023.

The market is shifting toward a 'more for more' model, evidenced by Vodafone increasing postpaid SIM prices by $4 alongside a 20% boost in data allowances. Prepaid providers have implemented even steeper increases, with price rises ranging from $2 to $15 across brands like Amaysim and Aldi.

Australian Consumer Telco Pricing – Q2 FY24 Update

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