Question 1

Is the shift toward e-commerce significant enough to justify new infrastructure investment?

Accepted Answer

The shift is substantial, with 49% of all consumers increasing their online shopping expenditure since the start of social distancing. This growth is particularly concentrated in metropolitan hubs, where 52% of respondents report higher spending levels.

Question 2

What is the primary barrier preventing consumers from spending more with local vendors?

Accepted Answer

A significant digital disconnect exists; while 70% of consumers express a conscious desire to support local businesses, 70% are currently prevented from doing so by a lack of online presence. Addressing this gap is critical, as 60% of respondents identify a stronger digital footprint as the most important factor for local commerce.

Question 3

Are older demographics finally adopting digital shopping habits?

Accepted Answer

The data confirms a meaningful expansion into the silver economy, with a 27% increase in online shopping activity among the 65+ age group. This represents a permanent shift in consumer behavior that broadens the addressable market for digital service providers.

Question 4

How does the digital divide between city and country affect shopping trends?

Accepted Answer

There is a notable geographic disparity in adoption rates, with metropolitan online shopping growth at 52% compared to 38% in regional areas. This 14-point gap highlights an opportunity for ICT providers to target regional SMEs with digital enablement tools to capture latent demand.

Australian Consumer Behavioural Survey – 2020 Part 3: Opportunities for growth in local online shopping

Abstract

Key Takeaways

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Abstract

Key Takeaways

Frequently Asked Questions

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