Question 1

What is the overall growth outlook for the Australian business mobile market over the next five years?

Accepted Answer

Total B2B mobility revenue is projected to reach $5.124 billion by FY28, reflecting a 2.3% CAGR. While FY24 growth was dampened by low economic activity and competitive ARPU pressure, a stronger recovery is expected to begin in FY25.

Question 2

Which specific product categories offer the highest growth potential?

Accepted Answer

IoT connectivity is the primary growth engine with a 7.3% CAGR, driven by large-scale digital transformation. Managed mobility services follow closely at a 7.2% CAGR, set to reach $302 million as businesses increase spending on security and device management.

Question 3

How is the competitive landscape currently divided among the major carriers?

Accepted Answer

The market remains highly concentrated, with Telstra holding a dominant 65% share of B2B mobile services revenue. Optus and TPG Telecom follow with 19% and 11% shares respectively, leaving minimal room for smaller challengers.

Question 4

Are businesses spending more or less on mobile hardware?

Accepted Answer

Hardware revenue is forecast to decline at a 0.8% CAGR through FY28. This contraction is a direct result of businesses extending device refresh cycles and the continued shift toward Bring Your Own Device (BYOD) policies.

Question 5

Which customer segments are driving the most value?

Accepted Answer

The enterprise segment (200+ employees) is the top performer, growing at a 2.8% CAGR to reach $2.629 billion by FY28. This outpaces the SMB market, which is expected to grow at a more modest 1.8% CAGR over the same period.

Australia B2B Mobility Forecast 2024

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