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Australian video consumption shifts permanently toward on-demand as live broadcast viewing drops to 51 minutes per day by 2030.
David Kennedy · Venture InsightsPeriod: May 20218 min read
Last updated
Forecast decline in per capita live broadcast viewing (2020-2030)
FTA Live TV share of total video viewing (June 2020)
This report analyses the accelerating decline of live TV viewing in Australia and the corresponding rise of SVOD and AVOD services. It provides a comprehensive forecast to 2030, detailing how traditional broadcast content, which accounted for over two-thirds of daily viewing in 2017, fell to less than half by 2020. The analysis explores the impact of broadband infrastructure, changing age cohort behaviors, and the strategic necessity for broadcasters to invest in digital-first, programmatic advertising-led platforms to survive the next decade.
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