Question 1

Is the Australian streaming market still a high-growth opportunity?

Accepted Answer

The SVOD market is entering a period of significant deceleration, with the annual growth rate forecast to drop to 7% by 2023. The market is expected to plateau at a value of $1.8 billion as household penetration reaches a saturation point of 1.6 subscriptions.

Question 2

How are traditional broadcasters responding to the shift toward digital viewing?

Accepted Answer

Broadcasters are consolidating linear and digital audiences through 'Total TV' strategies, evidenced by 340 million BVOD consumption hours recorded in the first half of 2019. This shift allows incumbents to defend their ecosystem against global platforms by leveraging integrated advertising inventory.

Question 3

Which social media formats are driving the most commercial value right now?

Accepted Answer

Ephemeral content has become a dominant revenue engine, with Instagram Stories alone accounting for 23% of total Facebook ad revenue in 2019. This trend toward short-form, disappearing content is now a critical component of social media monetization strategies.

Question 4

Can local media companies realistically compete with the content spend of global giants?

Accepted Answer

Local players face a massive capital disadvantage as Netflix original content spend is estimated to reach US$7 billion in 2020. However, increasing government regulation and public pushback against tech giants provide a strategic window for local firms to claw back market share.

Top 5 Media Trends in 2020

Abstract

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Key Takeaways

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