Question 1

Is digital piracy actually declining in the Australian market?

Accepted Answer

Illegal content consumption among Australian downloaders fell from 43% in 2015 to 38% in 2017. This decline is largely driven by the 'Netflix effect,' which has resulted in 65% of Australians now paying for online movie content.

Question 2

How effective is site blocking compared to previous enforcement methods?

Accepted Answer

Site blocking has emerged as a superior strategy to litigation or 'three strikes' policies, delivering up to a 22% decrease in piracy among affected users. This targeted approach successfully disrupts illegal consumption patterns that previous legal attempts failed to move.

Question 3

What are the primary emerging threats to content monetization?

Accepted Answer

Hardware-based piracy is the new frontier, with 21% of adult set-top box users now accessing content via infringing applications. These 'fully loaded' Kodi boxes circumvent traditional web-based blocks and represent a sophisticated challenge to the 7.8 million SVOD subscriber base forecast for 2022.

Question 4

Should we expect the growth in legitimate streaming to continue?

Accepted Answer

The transition to legitimate platforms is accelerating, with SVOD subscribers in Australia forecast to reach 7.8 million by 2022. This growth is directly cannibalizing illegal channels, reducing the pool of infringing downloaders to 38% of the consuming population.

Site Blocking and Digital Piracy

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