Samsung’s Tizen & LG’s Web OS Face New Project Magento Competitor

News Corp, Comcast, and Sky develop Magento to combat 'streaming clutter' and consolidate fragmented AU viewing.

David Richards · ChannelNews22 September 2023Period: September 20234 min read

Last updated 27 May 2026

55%→

AU households willing to pay for a single consolidated platform

42%↓

AU consumers who unsubscribed from a service in the last year

Locked

Companies covered:SamsungLGNews CorpComcastSkyFoxtelAccentureGoogleAmazonNetflix

Abstract

This report examines the emergence of the Magento platform, a joint venture between News Corp, Comcast, and UK Sky, designed to disrupt the Australian smart TV operating system market currently dominated by Samsung's Tizen and LG's WebOS. With 55% of Australian households expressing a willingness to pay for a single app that consolidates all streaming services, Magento aims to solve 'streaming clutter' through a unified payment gateway and interface. The platform will initially launch via a hardware 'puck' before potentially expanding to third-party TV manufacturers.

Key Takeaways

News Corp, Comcast, and Sky are launching 'Magento' to compete with Samsung's Tizen and LG's WebOS in the Australian market.
55% of Australian households would pay for a single app that consolidates all streaming services to avoid 'streaming clutter'.
42% of Australians have cancelled at least one streaming service in the last 12 months, significantly higher than the 28% global average.

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Frequently Asked Questions

Consumer fatigue is at a critical point, with 42% of Australians cancelling a streaming service in the last year, a rate significantly higher than the 28% global average. Magento aims to capture the 55% of households willing to pay for a single consolidated interface that eliminates 'streaming clutter'.

The platform will bypass the need for immediate TV manufacturing partnerships by launching as a hardware 'puck' and leveraging Foxtel’s 4.5 million active accounts for an instant user base. This provides the necessary volume to eventually transition into licensing the software to third-party TV manufacturers.

Regulatory intervention regarding 'prominence' legislation for free-to-air applications poses a direct risk to the platform’s user interface and commercial design. This is particularly sensitive in Australia, where consumer concern over streaming issues sits 11 points higher than the global average.

Samsung’s Tizen & LG’s Web OS Face New Project Magento Competitor

Abstract

Key Takeaways

Frequently Asked Questions

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