oOh!media earnings update: double digit revenue growth

Digital transformation and product diversification drive double-digit growth despite retail segment fluctuations.

Vinay Chhoda · Venture Insights20 August 2018Period: 1HCY184 min read

Last updated 10 June 2026

11%↑

Revenue growth for 1HCY18 to A$192 million

64%↑

Share of total revenue derived from digital assets

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Companies covered:oOh!mediaAdshelHT&EAPN OutdoorECN

Abstract

This report analyses oOh!media's 1HCY18 financial performance, highlighting an 11% increase in revenue to A$192 million. Growth was primarily underpinned by the digital portfolio, which now represents 64% of total revenue, and strong performances in the Road, Fly, and Locate segments. The analysis also covers the strategic rationale behind the A$570 million Adshel acquisition and the broader industry transition from analogue to digital platforms in the Australian and New Zealand Out-of-Home (OOH) markets.

Key Takeaways

oOh!media reported 1HCY18 revenue of A$192.0 million, an 11% increase driven by digital expansion and segment diversification.
Digital Out-of-Home (DOOH) now accounts for 64% of total revenue, with 8,000 digital panels deployed across ANZ.
The Road segment delivered 16.4% revenue growth, while the Locate segment surged 30.8% following the ECN business integration.

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Frequently Asked Questions

Digital assets now generate 64% of total revenue, driving an 11% increase in overall earnings to A$192 million. Despite a 20.3% rise in operating expenses, the firm maintained a consistent 20% operating EBITDA margin.

The A$570 million acquisition scales the network to reach 92% of the Australian population. This consolidation positions the company to dominate a digital out-of-home market forecast to reach A$701 million by 2022.

The Locate segment surged 30.8% following the ECN integration, while the Road segment delivered 16.4% revenue growth. These high-performing divisions contributed to a total operating EBITDA of A$37.9 million for the half-year.

Digital out-of-home expenditure is projected to grow at a 15.1% CAGR through 2022. By that time, digital platforms will account for 69.5% of total advertising spend in the category.

oOh!media earnings update: double digit revenue growth

Abstract

Key Takeaways

Frequently Asked Questions

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