Online radio a big opportunity

This report analyses the growth of the Australian digital audio advertising market, which reached $221m in CY22. While digital currently accounts for only 3% of total radio industry revenue, major networks like Southern Cross Austereo are seeing significant reach expansion, with podcast audiences growing by 355k in a single month. The brief explores how localized content and targeted digital advertising provide a path to recovery following the pandemic-driven decline in traditional broadcast revenues.