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Established publishers face audience erosion as younger demographics shift toward social platforms and niche creators.
David Kennedy · Venture InsightsPeriod: 20244 min read
Last updated
Australians citing social media as main news source (2024)
Australians concerned about online misinformation (2024)
This report analyses the shifting landscape of news consumption in Australia based on the University of Canberra’s Digital News Report. It highlights a significant rise in news fragmentation, with 25% of Australians now citing social media as their main news source, up from 18% in 2016. The brief explores the diverging definitions of 'trust' across generations and the resulting challenges for traditional mastheads as they compete with social platforms and independent creators for audience attention and advertising revenue.
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