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Netflix shifts focus from viewer growth to monetisation with new household-based account restrictions and fees.
David Kennedy · Venture InsightsPeriod: Q2 20233 min read
Last updated
Monthly cost to add an extra person to a Netflix account
Proportion of sharers willing to pay a nominal fee to share
This report analyses Netflix's strategic shift toward monetisation through its password-sharing crackdown in Australia and New Zealand. By enforcing household-based account restrictions and introducing a $7.99 monthly fee for extra members, Netflix aims to stabilise its business model following the pandemic-era growth surge. The brief explores the implications for the broader SVOD industry, as well as the competitive opportunities created for Free-to-Air (FTA) and Pay TV providers in a high-interest-rate environment.
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