Monthly Media Roundup – June 2021

Industry concerns mount over Australian content quotas for SVODs as production costs rise and sports rights fragment.

David Kennedy · Venture Insights1 July 2021Period: June 20216 min read

Last updated 10 June 2026

84%→

Proportion of Australians listening to radio in the car

13.2M→

Weekly commercial radio listeners in Australia

Locked

Companies covered:Nine EntertainmentStanOptus SportsAmazon PrimeFoxtelKayoNetflixDisneyGoogleIntelViacomCBSNetwork Ten

Abstract

This report analyses key trends in the Australian and New Zealand media markets for June 2021, focusing on the TV content production industry, radio's integration into automotive interfaces, and the emerging SVOD market for sports rights. It highlights industry-wide concerns regarding the extension of Australian content rules to SVOD providers, which could drive up production prices in a resource-constrained market. Additionally, it examines the strategic moves by Stan, Amazon Prime, and Kayo as they compete for premium sporting content.

Key Takeaways

The Australian production sector faces severe capacity constraints, with skills shortages and limited facilities driving significant price inflation.
Broadcasters and SVODs alike oppose new content quotas, fearing they will further overheat the local production market.
Radio remains a dominant medium with 84% of Australians listening in-car, prompting a push for guaranteed discoverability in Android Automotive OS.

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Frequently Asked Questions

The Australian production sector is experiencing severe capacity constraints, with acute skills shortages and limited facility availability driving significant price inflation. Industry stakeholders are actively opposing new content quotas to prevent further overheating in a market already struggling with resource scarcity.

Radio remains a dominant consumer medium, with 84% of Australians listening while in their vehicles. With 13.2 million weekly commercial radio listeners, the industry is now focused on securing guaranteed discoverability within the Android Automotive OS to maintain its market position.

The market is highly competitive, led by Kayo Sports with 2.2 million subscribers as of March 2021. Stan is aggressively expanding its footprint through UEFA and Rugby Union rights, while Amazon Prime maintains a disciplined tactical presence, spending US$66 million annually on NFL rights.

Monthly Media Roundup – June 2021

Abstract

Key Takeaways

Frequently Asked Questions

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