Question 1

How does the current advertising climate compare to the initial 2020 lockdowns?

Accepted Answer

The market is demonstrating significant resilience, successfully avoiding the 40% collapse in ad spend recorded during the 2020 lockdowns. Brands have structurally adjusted by migrating budgets toward digital and TV channels, which are now leading the sector's recovery.

Question 2

Is Foxtel's shift toward streaming improving its bottom line?

Accepted Answer

Foxtel's streaming-led strategy drove a 13% increase in EBITDA to $US77 million in the March quarter. While total revenue saw a 4% year-on-year decline, the rapid scaling of digital platforms is offsetting legacy broadcast losses.

Question 3

What is the current market standing of domestic streaming services like Kayo and Binge?

Accepted Answer

Domestic platforms are achieving critical mass, with Kayo surpassing 1 million subscribers as of May 2021. Binge has also proven highly competitive, capturing a 10% share of all SVOD viewing in Australia by June 2021.

Question 4

Has the ACCC bargaining code resulted in actual capital flow for smaller publishers?

Accepted Answer

The regulatory framework has secured a $15 million funding commitment from Facebook dedicated to Newsroom Sustainability and Public Interest Journalism. This provides a necessary financial buffer for regional media entities facing downward pressure on traditional broadcast revenues.

Monthly Media Roundup of July 2021

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