Question 1

How will the change in government affect public broadcasting stability?

Accepted Answer

The ABC will receive an $87 million funding boost and transition to a stable 5-year funding cycle. This shift decouples the broadcaster's budget from the three-year election cycle, providing long-term operational certainty for the first time in years.

Question 2

What are the new expectations for local content investment by streaming services?

Accepted Answer

The Labor Government is set to mandate local content investment for SVOD platforms at a rate significantly higher than the 5% revenue target previously proposed. This will be paired with new requirements for the discoverability of domestic media on international digital interfaces.

Question 3

Should local advertisers prepare for Netflix to enter the market immediately?

Accepted Answer

Despite Netflix losing 200,000 global subscribers in Q1 2022 and forecasting a further 2 million losses, the local ad-market impact is not imminent. The rollout of an ad-supported tier in Australia is projected to be several years away, allowing traditional broadcasters a window to solidify their digital offerings.

Question 4

Is there a shift in how digital platforms will be regulated?

Accepted Answer

The government is abandoning the 'threat of regulation' model in favor of mandatory requirements for digital platforms. This regulatory pivot includes a focus on DVB-T2 migration to support 4K broadcasting rather than pursuing an immediate 'digital dividend' spectrum surrender.

Media Roundup of May 2022

Abstract

Key Takeaways

Frequently Asked Questions

Abstract

Key Takeaways

Frequently Asked Questions

Unlock the full report

Free

Lite

Team