Media Roundup of March 2022

Vertical integration and new misinformation laws drive structural shifts across the Australian media and social sectors.

David Kennedy · Venture Insights8 April 2022Period: March 20224 min read

Last updated 10 June 2026

$US8.5B→

Amazon acquisition price for MGM film studio

$7/month→

Amazon Prime membership fee in Australia

Locked

Companies covered:AmazonMGMSouthern Cross AustereoNetwork TenParamountDisney+Nine NetworkFoxtelSeven WestWIN

Abstract

This report analyses key media events in Australia and New Zealand for March 2022, focusing on Amazon's $US8.5 billion acquisition of MGM and its implications for local SVOD players. It examines the Australian Government's announcement of tougher online misinformation laws giving ACMA new reserve powers. Additionally, the report evaluates Southern Cross Austereo's (SCA) intention to sell its regional television assets, identifying Network Ten as a primary potential suitor in a consolidating market where regional viewers constitute 36% of the total audience.

Key Takeaways

Amazon has finalized its $US8.5 billion acquisition of MGM, its largest deal in five years, to strengthen its SVOD back catalogue.
Vertical integration by global giants like Disney+ and Paramount+ poses a significant threat to independent Australian players like Stan and Binge.
The ACMA will receive new reserve powers to enforce industry standards on misinformation, replacing the previous voluntary code.

stakeholder implications · PDF download

Frequently Asked Questions

The $US8.5 billion deal scales Amazon’s back catalogue significantly, creating a structural threat to independent Australian platforms like Stan and Binge. With Amazon Prime priced at a competitive $7 per month, local players face increased pressure as global giants move toward total vertical integration.

The removal of the 75% reach rule has cleared the path for the market to consolidate into just three national commercial FTA companies. Regional viewers now constitute 36% of the total Australian audience, making these assets essential for any broadcaster seeking a comprehensive national footprint.

The Australian Government is transitioning from a voluntary industry code to a mandatory framework by granting ACMA new reserve powers. This shift ensures that digital platforms must adhere to enforceable industry standards rather than self-regulated guidelines to combat online misinformation.

Media Roundup of March 2022

Abstract

Key Takeaways

Frequently Asked Questions

Unlock the full report

Free

Lite

Team