Question 1

Is the global streaming boom coming to an end?

Accepted Answer

The SVOD market is transitioning from rapid acquisition to a 'serial monogamy' churn model, evidenced by Netflix losing 970,000 subscribers in Q2 2022. While mature markets like UCAN declined by 1.3 million users, growth has shifted to the APAC region, which added 1.1 million subscribers during the same period.

Question 2

How is traditional radio surviving the shift to digital audio?

Accepted Answer

Australian radio maintains a massive reach of 12 million weekly listeners, representing 80% of the population. This resilience is underpinned by a 34% year-on-year increase in streaming audiences and a 27% rise in DAB+ listenership.

Question 3

What are the current revenue trends for commercial media?

Accepted Answer

Metropolitan commercial radio ad revenue reached $191 million in the June 2022 quarter, marking an 8.8% year-on-year increase. Podcasting presents a significant growth lever, offering potential CPM yields up to 30 times higher than traditional radio broadcasts.

Question 4

What regulatory risks are emerging for sports broadcasting?

Accepted Answer

The Australian government is reviewing the anti-siphoning list prior to its April 2023 expiry. The updated regulations are expected to expand coverage to SVOD providers, potentially restricting the ability of streaming platforms to outbid traditional broadcasters for premium sporting rights.

Media roundup of July 2022

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