Question 1

Is the shift from traditional cable to streaming actually paying off for legacy providers?

Accepted Answer

Foxtel’s pivot to a hybrid model has successfully expanded its digital subscriber base to 2.29 million, representing a 66% year-on-year increase. This transition is supported by a data-driven retention strategy that has reduced churn to 13%, the lowest level in two years.

Question 2

How bad is the revenue situation for regional media outlets?

Accepted Answer

Regional media is under severe pressure following a 26% decline in agency advertising spend during the 2019-20 period. While the government has established a $10 million Journalist Fund, the industry remains dependent on legislative interventions like the mandatory media code to sustain operations.

Question 3

What new rules are coming for global streaming services and digital platforms?

Accepted Answer

The ACCC is proposing new legislative powers to target 'dark patterns' and self-preferencing by major digital ad platforms. Furthermore, SVOD providers face a potential requirement to reinvest 5% of their gross Australian revenue into local content production.

Question 4

What is the current status of spectrum access for broadcasters?

Accepted Answer

Free-to-Air TV operators are currently facing significant policy uncertainty as the government has deferred decisions on the reallocation of the 600MHz spectrum. This lack of clarity hinders long-term infrastructure planning and capital expenditure decisions for the sector.

Media Roundup of February 2022

Abstract

Key Takeaways

Frequently Asked Questions

Abstract

Key Takeaways

Frequently Asked Questions

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