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Apple's introduction of Safari ad blocking extensions could disrupt 25% of the A$762m Australian mobile display market.
Dan Blair · Venture InsightsPeriod: CY146 min read
Last updated
Estimated Australian mobile AdEx at risk per annum
CAGR of Australian mobile AdEx (2011-14)
This report analyses the impact of iOS 9's ad blocking capabilities on publishers and their revenue models. With mobile AdEx growing at a CAGR of 205% (2011-14), the introduction of third-party ad blocking extensions in Safari puts up to A$85m of annual mobile display spend at risk in Australia. The analysis explores key drivers for adoption, including privacy and user experience, while identifying vulnerable publisher verticals such as gaming, tech, and social media.
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