Question 1

Is the decline of the TV set accelerating among households?

Accepted Answer

No, TV set penetration has remained remarkably stable at 91% of households between 2023 and 2024. The 9% of households currently without a TV does not represent a growing trend of abandonment, but rather a consistent minority segment.

Question 2

Are people ditching their TVs because they don't like the content?

Accepted Answer

Content is rarely the deterrent, as only 8% of non-TV households cite a dislike for available services as their primary reason for not owning a set. Instead, 36% of these households are restricted by financial constraints or a lack of physical space.

Question 3

Is this a permanent shift toward mobile-only viewing?

Accepted Answer

For the majority, the absence of a TV is a temporary state, with 38% of the non-TV segment having been without a set for less than 12 months. A very small 'hard core' group of just 2.25% of total households has sustained a TV-free lifestyle for five years or more.

Question 4

How are these households consuming video if they don't have a TV?

Accepted Answer

Consumption has shifted to personal hardware, with 34% of non-TV households preferring smartphones, PCs, and tablets for video services. Additionally, 22% of this group cite a lack of time as the main reason they have not invested in a dedicated TV set.

Why have some households abandoned the TV?

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