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Broadcasters face a $40m annual revenue hit from proposed gambling ad bans amid a lack of spectrum tax relief.
David Kennedy · Venture InsightsPeriod: FY254 min read
Last updated
Total gambling industry advertising spend in Australia (2022)
Gambling industry spend on television advertising (2022)
This report analyses the Federal Government's proposed crackdown on gambling advertising and its disproportionate impact on the free-to-air (FTA) television sector. With the gambling industry spending approximately $186m on television advertising in 2022, new restrictions including a cap of two ads per hour and bans around live sports could cost broadcasters $40m annually. The brief argues that these piecemeal reforms, coupled with the denial of spectrum tax relief, threaten the long-term sustainability of the Australian broadcasting policy framework.
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