The Future of Audio and Radio

This report analyses the convergence of audio media in Australia, focusing on the shifting dynamics between traditional radio, music streaming, and podcasting. While radio remains the dominant medium, accounting for 66% of weekly listening, music streaming is rapidly maturing with revenues already at 60% of radio's licensing income. The analysis explores how incumbents like SCA and Nova are partnering with global platforms to maintain relevance in an increasingly non-linear, on-demand market driven by younger demographics.