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Terrestrial radio leverages 83% weekly reach to defend market share against global IP-enabled audio platforms.
David Kennedy · Venture InsightsPeriod: December 202112 min read
Last updated
Monthly reach of broadcast radio (Nov 2021)
Commercial radio advertising revenue (2021)
This report analyses the Australian radio industry's transition toward a multi-platform future, driven by the near-ubiquity of IP networks. While broadcast radio remains the top audio medium with 72% monthly reach, it faces increasing competition from global streaming services and smart speaker platforms. The analysis evaluates the ACMA's spectrum management priorities, the commercial performance of major radio groups, and the technological shift toward integrated broadcast/online advertising models to maintain relevance in a fragmented audio ecosystem.
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