Question 1

Is the decline of traditional television accelerating or stabilizing?

Accepted Answer

The sector is entering a period of stabilization rather than decline. FY24 data shows FTA reach rose significantly as BVOD uptake offset broadcast losses, with viewers maintaining an average of 99 minutes of daily FTA consumption.

Question 2

How are rising living costs affecting the streaming market versus free-to-air?

Accepted Answer

SVOD subscriptions slumped in FY24 following aggressive price hikes in FY22 and FY23. In contrast, the commercial TV industry continues to attract audiences through a $1.6 billion annual investment in news, sport, and local content.

Question 3

What is the medium-term growth outlook for television advertising?

Accepted Answer

FTA TV advertising revenue is forecast to grow at a 0.9% CAGR over the next five years. Total combined revenue for FTA and Pay TV is expected to remain positive with a 0.6% CAGR through the same period.

Question 4

What are the primary regulatory risks on the horizon?

Accepted Answer

The industry faces a total phase-out of gambling advertising within the next decade and new anti-siphoning arrangements. A government discussion paper scheduled for early 2025 will determine the future regulatory obligations and form of the sector.

FTA TV’s FY24 viewing data bucks the narrative of decline

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