FTA TV’s FY24 viewing data bucks the narrative of decline

Surging BVOD adoption drives a significant lift in overall FTA reach while SVOD subscriptions slump in FY24.

David Kennedy · Venture Insights25 October 2024Period: FY244 min read

0.9%↑

Forecast CAGR for FTA TV advertising revenue over five years

$1.6 billion→

Annual commercial TV industry expenditure on local content and news

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Companies covered:

Abstract

This report analyses FY24 viewing data showing that FTA TV reach rose significantly, driven by a surge in BVOD uptake. While broadcast FTA viewing remains steady, the growth in digital platforms has offset historical declines. Conversely, SVOD subscriptions have slumped following price hikes in FY22 and FY23. These trends challenge the narrative of inevitable industry decline and suggest a period of stabilization, even as the sector faces regulatory shifts and increased competition for advertising dollars.

Key Takeaways

FTA TV reach rose significantly in FY24, primarily driven by a surge in BVOD uptake among Australian consumers.
SVOD subscriptions slumped in FY24 following significant price hikes in FY22 and FY23 and tightening household budgets.
Venture Insights forecasts FTA TV advertising revenue to grow at a 0.9% CAGR over the next five years.

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Frequently Asked Questions

The sector is entering a period of stabilization rather than decline. FY24 data shows FTA reach rose significantly as BVOD uptake offset broadcast losses, with viewers maintaining an average of 99 minutes of daily FTA consumption.

SVOD subscriptions slumped in FY24 following aggressive price hikes in FY22 and FY23. In contrast, the commercial TV industry continues to attract audiences through a $1.6 billion annual investment in news, sport, and local content.

FTA TV advertising revenue is forecast to grow at a 0.9% CAGR over the next five years. Total combined revenue for FTA and Pay TV is expected to remain positive with a 0.6% CAGR through the same period.

The industry faces a total phase-out of gambling advertising within the next decade and new anti-siphoning arrangements. A government discussion paper scheduled for early 2025 will determine the future regulatory obligations and form of the sector.

FTA TV’s FY24 viewing data bucks the narrative of decline

Abstract

Key Takeaways

Frequently Asked Questions

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