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Proprietary survey of 5,300 consumers reveals high SVOD adoption with significant revenue risks for legacy media formats.
Dan Blair · Venture InsightsPeriod: Q2 201512 min read
Last updated
Online Australians aware of at least one SVOD player (1Q CY15)
Estimated SVOD operator marketing spend (1Q CY15)
This report analyzes the impact of Subscription Video on Demand (SVOD) on the Australian video market following the launch of three major platforms. Based on a proprietary survey of 5,300 consumers, the research identifies Netflix as the early market leader with 32% awareness. While SVOD poses a real risk to Pay TV revenue (estimated at 3-6%), the most significant substitution threats are directed at TVOD and physical media, which face potential revenue impacts of 17% and 4% respectively.
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