Question 1

Is there still room for growth in the Australian classifieds market or has it peaked?

Accepted Answer

The market remains in a growth phase with an 8.4% CAGR forecast to reach $1.9 billion by 2021. While the structural shift from print is 92% complete, value is now being driven by yield increases and depth products rather than simple volume.

Question 2

Which specific category is currently the most profitable for investors?

Accepted Answer

Property is the clear market leader, projected to reach $1.06 billion in revenue by 2021. This segment is outperforming the broader market with a 9.6% CAGR, significantly outpacing recruitment and automotive verticals.

Question 3

How are the major players responding to a maturing domestic market?

Accepted Answer

Leading portals are aggressively diversifying into international markets and adjacent services to maintain growth. SEEK now generates 65% of its revenue from offshore operations, while carsales has successfully scaled its finance division to represent 18% of total revenue.

Question 4

What is the impact of mobile usage on platform dominance?

Accepted Answer

Mobile-first strategies have solidified the market positions of the top three players, who command a combined market cap of $16.9 billion. Mobile visits now account for between 45% and 85% of total traffic, creating a high barrier to entry for new competitors.

Classifieds Marketing Outlook: All Segments

Abstract

Key Takeaways

Frequently Asked Questions

Unlock the full report

Free

Lite

Team