Australian Out-of-Home Market Outlook

This report analyses the Australian Out-of-Home (OoH) advertising market, forecasting a steady growth trajectory to reach $1,005 million by CY2021. Following a record high of $789.5 million in 2016, the sector is being transformed by Digital Out-of-Home (DOOH), which now represents 38.1% of the market. The analysis explores market composition dominated by four key players, international comparisons with the UK, USA, and Canada, and the impact of technological innovations such as beacons and programmatic advertising.